Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at approximately 2, 200 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. The company is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). Avis Budget Group has marketing agreements with Avis Europe Plc, a separately owned UK-based company owning or franchising an additional 2, 900 Avis locations in Europe, Africa, the Middle East and Asia.
Founded in 1946 by Warren Avis (who sold his interest in 1954), Avis was the first company to rent cars from airport locations. The company grew rapidly during the 1950's through franchised and corporate-owned expansion. In 1963, Avis introduced the award-winning "We try harder®" campaign and the tagline remains the company's rallying cry even today. Ten years later, Avis launched its innovative Wizard system, the company's proprietary reservation technology. Avis changed ownership multiple times in the 70's and 80's, becoming employee-owned in 1987.
That same year, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. Two years later, the company launched Avis Cares® a program aimed at promoting renter and employee safety. In 1996, HFS Incorporated acquired Avis and then spun off as a separate public company all but the franchising rights, Wizard system, and reservation operations. In 2000, the company introduced Avis Interactive, the first Internet-based reporting system in the car rental industry, which was significantly enhanced and re-launched in 2006.
In March 2001, Cendant Corporation purchased all of the outstanding shares of Avis Group Holdings and later that year moved its world headquarters to Parsippany, NJ. In 2006, Cendant Corp. separated into four independent companies: Realogy, Wyndham Worldwide, Travelport and Avis Budget Group, Inc., which is now the parent company of Avis Rent a Car System, LLC.